Cool ad campaign for Canadian Teens

What a cool idea.

“The goal is to have young people from around B.C. share their thoughts on what makes themselves, their friends and family beautiful,” says Shawn Smith, marketing and communications co-ordinator, Jessie’s Hope Society. “We’re looking for positive messages focusing on health and resiliency that can help other young people as they deal with issues such as peer pressure, body image, bullying and more.”

Maybe we could try something like this at bryn mawr?